Wednesday, April 21, 2010

Web based Advertising : An exciting source of Media for Advertisers.

No doubt, two decades ago many of us would not have expected that internet may be the future source of advertising for advertisers. But growing usage of internet searches, social communities and social networking sites have caved a new way for advertisers to reach a large number of customers. Initially there was no "Google Adwords and clicks and impression based advertising systems. But when it was seen that more and more visitors are coming to the site for searches, Google Adwords came to existence for providing paid better rankings to unknown sites and products.

 This not only attracted online sites rather the business organizations as well to promote their products among customers and to live in their minds. After Google Adwords, advertisement can also be seen in yahoo mail, which is the worlds most used web mail service. Most of the users who uses internet for emails they use Yahoo. So advertisers can also bid for the spaces in yahoo mail as well. Gmail ( a web based mail service from Google), hotmail ( web based mail service from microsoft) are also the next options available to advertisers.

Apart from advertisements in mailing spaces, social networking sites like Orkut, facebook, myspace and hi5 also provide ad spaces to advertisers. Now a days companies are more interested to display their ads on social networking sites, because of the growing numbers of social networking sites users in each countries. Social networking sites are those sites where we can find our friends, colleagues, relatives and kins as well. In this way more and more people get used to stay on such sites for several hours. Their stay on sites is profitable for such sites and the companies whose ads are displaying on these.


 Affiliate marketing, referral programs and ezine marketing are also some of the popular ways of advertising on net. The most important place to advertise your products and get sales on commission basis is commission junction. For referral programs you can look for the various affiliate marketing sites like share a sale.com & dgm pro (India). Ezinearticle is one of the most popular site for articles in the world where more than thousands of articles are uploaded in a single day. Here an author has some spaces to rent. These spaces are occupied by the advertisers for ezine advertising.

Ezines not only provide advertising on page but as an author is subscribed by a large number of people, he or she can send advertisements to their mail as well. This is called ezine marketing. In spite of all these advertising sources, Google adwords still ahead of them and make the ads available to thousands of viewers at the same time on Google and the partnered publishers sites.

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