We, the human beings have one habit in common, if we like or dislike something we appreciate & depreciate it among our friends and familiars. Today I bought an i pod for me, it is really beautiful in design & appearance, when I shown it to my friends, the first question was "from where you bought this?. I told them that I bought it from Nehru place, secondly they asked about the shop and resulted into buying the same. Here the shopkeeper didn't pay anything to me but what I did, I promoted the shopkeeper free of cost.
Mouth advertising is a free of cost advertising medium for business organizations depending on their quality of products and services. Whenever a person would be satisfied he would definitely promote the product & the company without expecting money from the promoted company. Now for a moment just think, you told about a product to 10 people free of cost, and what if you would be paid for that. Yes, you will tell more than 100 a day. Based on this concept, company started to pay commissions on each sale to anyone for promoting their products among their friends & relatives.
This concept brought a new way of advertising & promoting a product called " Network Marketing. This really doesn't cost anything to advertisers as they pay the network marketers on the sales volume generated by them. You must have heard the name of Amway. Amway is an MNC company that market their products through network marketing followed by HUL, Oriflame, Modi group. Network marketing really worked across the world but was successful to a limited extent (FMCG only).
Mouth advertising and network marketing both are based on same concepts of advertisement but one is free and other is paid. So you are the better judge to choose between them. So far, you would have noticed that some how advertising & marketing both are similar in few ways. These both tools are used to spread word about products & services.
Mouth advertising is a free of cost advertising medium for business organizations depending on their quality of products and services. Whenever a person would be satisfied he would definitely promote the product & the company without expecting money from the promoted company. Now for a moment just think, you told about a product to 10 people free of cost, and what if you would be paid for that. Yes, you will tell more than 100 a day. Based on this concept, company started to pay commissions on each sale to anyone for promoting their products among their friends & relatives.
This concept brought a new way of advertising & promoting a product called " Network Marketing. This really doesn't cost anything to advertisers as they pay the network marketers on the sales volume generated by them. You must have heard the name of Amway. Amway is an MNC company that market their products through network marketing followed by HUL, Oriflame, Modi group. Network marketing really worked across the world but was successful to a limited extent (FMCG only).
Mouth advertising and network marketing both are based on same concepts of advertisement but one is free and other is paid. So you are the better judge to choose between them. So far, you would have noticed that some how advertising & marketing both are similar in few ways. These both tools are used to spread word about products & services.
Posts
No comments:
Post a Comment