On Wheels Advertising : Carrying a brand on the wheels.

While going to your offices and homes you would have noticed that the "cab" (a rented four wheeler) standing by your side has got some banners ads placed at its doors. Actually this type of advertising is called On wheels or Car advertising. In such advertising sources banners of products and services are placed on each side of the car, if the car owner agree. These ads are placed solely after the confirmation of the car owner, for these ads the car owner earns a good monthly amount as well. Previously in such advertising only rented car companies were interested to earn some extra income getting few banners placed at their car doors, backside and front-side of the car.

Now the private vehicle owners have started to show their eagerness towards making some extra income for their monthly petrol expenses. The concept of car advertising firstly initiated and applied in European Countries and United States of America where both advertisers and car owners were interested to earn exposure & money respectively. Cashurwheels.com was the first online marketplace which connected the advertising companies, the car owners and signage making companies altogether. The concept was just to bring closer all these three aspirants to single place for their own interest.

On wheels advertising is not constraint to income prospective only rather it also proved to be a great source of advertising in local area. Somehow this is equal to Outdoor Advertising, But the difference is, Outdoor advertisements are posted on immovable properties and locations whereas On wheels ads are carrying brands on its wheels. Wherever the car would be there you can find the ad. Even in the parking places. So its not a bad deal for advertisers as well. For such advertising mode the advertisers select the car owners from different parts depending on the car daily rotations.

As there is dual aspects of everything why not here. Cars are hired for displaying ads in its area depending on the daily rotation schedules. But what if a car standing on the same location for a month without following the terms and conditions. To avoid such types of misleading activities, GPS (Global Positioning System) navigation devices are installed in each car from the very beginning once the car owner and the advertiser signs a deal. These GPS navigation devices help advertisers in monitoring the allotted cars.

Advertsing & Marketing : The Great Tools For A Business.

Advertising always remained an integral part of any business whether its a small scale, medium or giant business structure. Each and every business groups use different kinds of advertising methodologies to promote their products among customers. No doubt, the monopolistic market structure has reduced a great extent but it lead to an extensive competitive market. Here is there were 1000 of customers, you may find more than 500 product manufacturers satisfying these customers' needs.

So, it becomes a confused situation for customers to decide with which products they should move on. For example if we talk about FMCG (Fast Movable Consumable Goods) , we would find, HUL (Hindustan Unilever Ltd), Procter & Gamble, ITC & other renowned brands having a large market capitalization in FMCG market. This really depicts the competitive face of market structure. This is not constraint only to FMCG products only, even the same level of crowd can be seen in Technology, Engineering, Pharmaceuticals & other categorized industries.

Here advertising plays a vital role in making customers aware of the products. So all these business groups apply various of advertising & marketing strategies to have greater exposure & large number of satisfied customers base resulting into a large sales volume. So far the traditional way of advertising say Print Media ( Newspapers, Magazines, Brochures), Electronic Media (Televisions, Radios) were available in 90, but the arrival of internet broaden the application of advertising & promotions.

Once web language arrived and people started interacting with internet media, then it was found that advertising may have a new approach and that can be Internet Marketing. The best example of Internet Advertising is Google Adwords. As people started looking for anything on Google it became the worlds' no. 1. search engine where you can search for any information that you need. Increasing number of Google users attracted big companies who always remained in some new source of advertising to reach a large group of audiences.


Apart from Google Adwords, companies started peeping into the personal emails of the customers through e-mail advertising , e-zine advertising, affiliate marketing & other internet based mediums of advertising & promotions. So, start from the beginning we saw a dramatic change in the forms of advertising. According to a site the internet based advertising was worth $ 38.8 million. And the accelerated pace has added more worth to advertising market.