Is Advertising Important for customers ?

 "Hey Tata Sky has recently launched a mobile plus internet recording device inbuilt in its new Tata Sky connection". "From where did you got this good news?". Ram asked to Suraj. Suraj told that he got this news through an advertisement campaign shown in the television. Here we can see that how an advertisement can help people in being aware about the changes in products and services offered by the companies. If there would be no advertisement people would not be able to know which product is best and suitable for them according to their needs, tastes and preferences

 There are thousands of products in the same line, say in cosmetics you can find Fair & Lovely, Fairever, Olay, Ponds Magic. These all are fairness creams of different companies, if there would be not advertisement, people would hardly be able to know most of them and their utilities. The advertisements keep customers and the products live to each other. For an instance, Intially the concept of detergent powders was initiated by "Nirma". At that time, advertisements and ad campaigns help Nirma to reach its potential customers. 

When competition arises and other market players like HUL, P&G came in detergents along with Active Wheel and Tide followed by Ghari, Nirma saw a deep fall in its sales volume. This is because these forthcoming companies came to the market with an aggressive marketing & advertisement strategies. Today you will rarely see an ad of Nirma. So Advertisements are really important for the customers. Apart from making them aware about the existing products, it also make them able to compare the products and services. 

Advertising help customers in making choices. Just leave business terms aside, when government has to announce something massively, it convey the message to whole through an ad campaign.