No doubt a paper printed with text on it have a great impact on anyone, just remember your school time, it was your book printed with lessons on it taught you a lot at that time. Today, in the era of electronics, still print media has got its own importance in the form of newspapers, magazines, booklets and pamphlets. There are number of people who prefer to read daily served newspapers along with their cup of tea. So far, there are more than hundreds of newspapers read daily in the various parts of India. The total number of copies which are sold a day are more than 1 Cr.
It means that the words printed on newspaper is read by a minimum of 1 Cr population. That's gave the newspaper companies to earn money selling their spaces for advertising. This was also beneficial for advertisers, they got a chance to promote their products through newspapers. Hence, it brought a new way of advertising. That is in the form of print media. Advertising in newspapers can cost you from 10,000 to 1 lac depending on the sizes of the ad formats.
The other next option is advertising through magazines. But here the advertisers prefer to put their ads on the related contents magazines. For example, if the advertiser or a company from automobile would definitely prefer to publish their ads in automobile magazines like, Over Drive, Auto Car India. This would bring their autos in the groups of targeted and prospective auto buyers. The other advertisers also think in the same way.
All the above mentioned advertising sources are some how cheaper than the other mediums of advertising in print media. But still there are few companies or organizations who choose to promote their products & services through pamphlets. But the cost of advertising through pamphlets is more costlier than newspapers and magazines. Secondly it doesn't have large numbers of viewers due to limited distribution network.
But here is the most important question "Does print media advertising really works?". For last 5 years it has been seen that the newspaper publishing companies are growing at a faster rate. Even you can easily find district wise newspaper publishing companies in most part of India, publishing the local news in the local languages. You know why? This may be because of the advertising revenue earned from the major newspaper companies would have been observed by the little players in this sector.
Actually on the name of news the local and the growing newspaper companies publish weird news details which does not worth to be published in public. But as the newspaper companies have to give 22 pages printed paper along with highly paid advertisements and to collect big bucks they publish these mess. Probably you would have learn law of diminishing marginal utility. This law states that when a product reaches its maximum, a consumers interest towards that product starts declining. Ironically, the same law applies here.
More newspaper companies, the same news with different headings and different images can't make the people, fool. No doubt, copies of the newspapers are sold but very small number of population assumes those to be true and reliable. So may be they would have now come to know what exactly these newspapers are carrying in 29 pages books. These contains 80% advertisement and 20% news. So any one can figure it out that how many readers would value these newspapers.
It means that the words printed on newspaper is read by a minimum of 1 Cr population. That's gave the newspaper companies to earn money selling their spaces for advertising. This was also beneficial for advertisers, they got a chance to promote their products through newspapers. Hence, it brought a new way of advertising. That is in the form of print media. Advertising in newspapers can cost you from 10,000 to 1 lac depending on the sizes of the ad formats.
The other next option is advertising through magazines. But here the advertisers prefer to put their ads on the related contents magazines. For example, if the advertiser or a company from automobile would definitely prefer to publish their ads in automobile magazines like, Over Drive, Auto Car India. This would bring their autos in the groups of targeted and prospective auto buyers. The other advertisers also think in the same way.
All the above mentioned advertising sources are some how cheaper than the other mediums of advertising in print media. But still there are few companies or organizations who choose to promote their products & services through pamphlets. But the cost of advertising through pamphlets is more costlier than newspapers and magazines. Secondly it doesn't have large numbers of viewers due to limited distribution network.
But here is the most important question "Does print media advertising really works?". For last 5 years it has been seen that the newspaper publishing companies are growing at a faster rate. Even you can easily find district wise newspaper publishing companies in most part of India, publishing the local news in the local languages. You know why? This may be because of the advertising revenue earned from the major newspaper companies would have been observed by the little players in this sector.
Actually on the name of news the local and the growing newspaper companies publish weird news details which does not worth to be published in public. But as the newspaper companies have to give 22 pages printed paper along with highly paid advertisements and to collect big bucks they publish these mess. Probably you would have learn law of diminishing marginal utility. This law states that when a product reaches its maximum, a consumers interest towards that product starts declining. Ironically, the same law applies here.
More newspaper companies, the same news with different headings and different images can't make the people, fool. No doubt, copies of the newspapers are sold but very small number of population assumes those to be true and reliable. So may be they would have now come to know what exactly these newspapers are carrying in 29 pages books. These contains 80% advertisement and 20% news. So any one can figure it out that how many readers would value these newspapers.
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