So far,the television advertising market has crossed the benchmark of more than billions of dollars. Actually television advertising is such a source of advertising that keeps the products and services of any companies live among the existing customers. That's the reason FMCG, IT, Pharmaceutical & now mobile manufacturing companies are in queue to bid more and more so that their products could be featured in most seen tele soaps. All the advertising costs are calculated on behalf of TRP (Television Rating Points). The channels which have more TRP, obviously they would charge according to that.
Today in India there are more than 220 television channels approved by Ministry of Information & Broadcasting. All these channels have been differentiated on their genre. But the major category of channels belong to news. According to the channels report, despite of majority of news channels, Star Plus, Zee TV and other channels which feature women based serials are seen most by the majority of women in India and somehow they have got better TRPs than the other channels. The TRP of such channels has now increased by the reality shows.
When a company has to advertise on any of these channels, firstly they had to get their ad campaigns made by any of the professional ad makers. Actually the campaign videos are made by the experts as the concept of the advertisement should reach in viewers mind in that given period of time. Generally these videos are of 15 - 30 seconds. This is because screening of such videos on television channels are charged as per second.
Now you can make an idea of the costing of any of the products of which the bollywood stars are campaigning. While making of the ads these actors and models are paid a huge amount. After them, ad making companies take a huge amount as well. According to one of the media expert in New Delhi (India), if a campaign would be shown for a minimum of six months it will cost more than 70 lakhs.
Advertising brings sale to companies but increase a price load on customers and its too bad.
Today in India there are more than 220 television channels approved by Ministry of Information & Broadcasting. All these channels have been differentiated on their genre. But the major category of channels belong to news. According to the channels report, despite of majority of news channels, Star Plus, Zee TV and other channels which feature women based serials are seen most by the majority of women in India and somehow they have got better TRPs than the other channels. The TRP of such channels has now increased by the reality shows.
When a company has to advertise on any of these channels, firstly they had to get their ad campaigns made by any of the professional ad makers. Actually the campaign videos are made by the experts as the concept of the advertisement should reach in viewers mind in that given period of time. Generally these videos are of 15 - 30 seconds. This is because screening of such videos on television channels are charged as per second.
Now you can make an idea of the costing of any of the products of which the bollywood stars are campaigning. While making of the ads these actors and models are paid a huge amount. After them, ad making companies take a huge amount as well. According to one of the media expert in New Delhi (India), if a campaign would be shown for a minimum of six months it will cost more than 70 lakhs.
Advertising brings sale to companies but increase a price load on customers and its too bad.
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